About Us

About Xi’an matai Flavor Biotechnology

Xi’an matai Flavor Biotechnology Co., Ltd. is a professional flavor manufacturer headquartered in Xi’an, Shaanxi Province, China. Founded in 2006, the company develops and produces food flavors, vape flavors, tobacco flavor liquids, and cooling agents for industrial customers in more than 100 countries across Europe, North America, Southeast Asia, the Middle East, and South America.

With 320+ SKU across 12 flavor series and 249 proprietary formulas, matai Flavor serves bakeries, confectionery plants, beverage producers, seasoning companies, and e-liquid manufacturers worldwide. Every product is manufactured in our GMP-certified facility in Xi’an and shipped with a complete documentation package including Certificate of Analysis (CoA), TDS, and MSDS/SDS.

Our Story

matai Flavor began in 2006 as a small flavor R&D laboratory in Xi’an’s High-Tech Zone, formulating baking and candy flavors for domestic food factories. As demand grew, the company invested in its own GMP-certified production plant and quality-control laboratory, transforming from a formula developer into a full-cycle flavor manufacturer.

A major milestone came with the development of the WS Series cooling agents (WS-23, WS-3, WS-5, WS-12, WS-27), which positioned matai as one of China’s reliable cooling-agent sources. Building on that foundation, the company expanded into concentrated fruit flavor liquids and, later, tobacco and vape flavor concentrates – today one of the fastest-growing parts of the business, with series such as Mint, Fruit & Herb, Gold, Ice, and Fruit Mix.

From its earliest days as a two-bench laboratory to a manufacturer shipping 320+ SKU worldwide, matai has kept the same working principle: flavor is a science first and an art second. Every formula in the company’s 249-formula library is documented, tested, and reproducible at industrial scale.

Our Manufacturing Facility

Production takes place in a GMP-compliant plant equipped with food-grade stainless-steel blending vessels, dosing systems, and filtration units. Production areas are organized according to food-safety zoning principles, with dedicated routes for raw materials, semi-finished goods, and finished products to prevent cross-contamination.

Key capabilities of the facility include:

✅ Multi-tonne monthly capacity across liquid flavor blending lines
✅ Controlled-environment storage for aroma chemicals and finished goods
✅ Small-batch pilot equipment for sample production before scale-up
✅ Batch traceability from raw material lot to finished drum

Production building, QC laboratory, blending vessels and warehousing

R&D and Quality Control

R&D laboratory – flavor development and analytical testing

Our R&D laboratory is the heart of the company. Analytical instruments including gas chromatography (GC), HPLC, and melting point analysis support every stage of development – from raw material verification to finished-product release.

The flavorist team focuses on:

✅ Custom flavor development matched to customer applications
✅ Cooling-agent blends with tailored intensity and onset profiles
✅ Stability testing under heat, light, and storage conditions
✅ Typical development timeline of 4–8 weeks from brief to pilot sample

Quality control operates at four checkpoints: incoming raw material inspection, in-process monitoring, finished-product analysis, and third-party verification. Every batch ships with a Certificate of Analysis, and full technical documentation (TDS, MSDS/SDS, allergen and regulatory statements) is available on request.

Certifications and Compliance

Responsible Sourcing

Flavor quality starts at the source. matai works directly with growers and certified raw-material suppliers for botanicals, fruit juice concentrates, and natural aroma materials, with supplier audits and incoming-lot testing forming the first quality gate.

This source-control approach delivers three benefits for customers: consistent raw-material quality between batches, fewer surprises at production scale-up, and full traceability documentation for regulated markets.

Source-controlled botanical raw materials

Product Portfolio

The matai portfolio covers the full flavor needs of food, beverage, vape, and tobacco manufacturers:

Global Reach

matai Flavor exports to more than 100 countries. The export team handles multilingual communication, sample logistics, and complete export documentation – including CoA, MSDS, certificate of origin, and market-specific regulatory support. Major markets include Western Europe, North America, Southeast Asia, the Middle East, and South America.

Why Choose matai Flavor