Crafting Premium Flavors
Since 2006

Professional manufacturer of cooling agents, food flavors, vape flavors and tobacco flavors. GMP & ISO certified, serving 100+ countries worldwide with 320+ SKU.

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2006
Founded in Xi'an, China
320+
SKU across 12 flavor series
249
Proprietary flavor formulas
100+
Countries served worldwide

Our Solutions

Leveraging over 18 years of expertise in flavor technology, we provide comprehensive solutions for food, beverage, vape and tobacco industries — from traditional flavor optimization to next-generation innovation.

Cooling Agent WS Series

Cooling Agent WS Series

High-purity WS-23, WS-3, WS-5, WS-12 and WS-27 cooling agent powders for vape e-liquid, food, beverage and cosmetics. Strong cooling sensation without mint flavor.

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Fruit Flavors

Fruit Flavors

Concentrated fruit flavor liquids including strawberry, mango, raspberry, grape, pomegranate and more. Ideal for vape e-liquid, DIY juice, beverages and confectionery.

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Tobacco Flavors

Tobacco Flavors

Premium tobacco flavor liquids for e-liquid and vape applications. USP grade, high concentration, PG/VG based. Including Davidoff, classic tobacco and custom blends.

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Who We Are

Xi'an matai Flavor Biotechnology Co., Ltd. was established in 2006 in Xi'an, China. We are a professional manufacturer specializing in food flavors, vape flavors, cooling agents and tobacco flavors.

With over 18 years of R&D experience, we have developed 12 flavor series covering baking, candy, and seasoning applications, with 249 proprietary formulas and 320+ SKU. Our products serve customers across North America, Europe, Southeast Asia, Middle East and 100+ countries worldwide.

  • GMP & ISO 9001 certified manufacturing facility
  • In-house R&D team with advanced lab equipment
  • FEMA GRAS listed cooling agents (WS-23, WS-3)
  • Custom formulation & OEM/private label available
  • Worldwide shipping with full documentation (CoA, MSDS)
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Technology-Driven Quality

Our powerful R&D platform and end-to-end quality control system ensure every product meets international standards.

Powerful R&D Platform

Equipped with world-class testing facilities including GC, HPLC, melting point analyzers, and comprehensive raw material analysis database. Our R&D team specializes in custom cooling blends, novel flavor development, and OEM/private label solutions. Typical development timeline: 4-8 weeks from brief to pilot sample.

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End-to-End Quality Control

Quality control at every stage: raw material inspection, in-process QC, finished product testing, and third-party verification by Eurofins. Every batch undergoes full analysis — GC, HPLC, microbiological testing. Certificate of Analysis (CoA) provided with every shipment. GMP, ISO 9001, Kosher and Halal certified.

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Featured Products

A selection of our most-requested flavors

Rhubarb and Custard E-Liquid Flavor (FM18)

Premium Rhubarb and Custard e-liquid flavor concentrate (FM18, Fruit Mix Series). High concentration, PG/VG...

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Strawberry & Cream E-Liquid Flavor (FM19)

Premium Strawberry & Cream e-liquid flavor concentrate (FM19, Fruit Mix Series). High concentration, PG/VG...

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Strawberry & Lime E-Liquid Flavor (FM20)

Premium Strawberry & Lime e-liquid flavor concentrate (FM20, Fruit Mix Series). High concentration, PG/VG...

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Ice Cream Strawberry E-Liquid Flavor (FM21)

Premium Ice Cream Strawberry e-liquid flavor concentrate (FM21, Fruit Mix Series). High concentration, PG/VG...

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Strawberry&Watermelon E-Liquid Flavor (FM22)

Premium Strawberry&Watermelon e-liquid flavor concentrate (FM22, Fruit Mix Series). High concentration, PG/VG soluble, GMP...

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Strawberry and mango E-Liquid Flavor (FM10)

Premium Strawberry and mango e-liquid flavor concentrate (FM10, Fruit Mix Series). High concentration, PG/VG...

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Kiwi mango orange E-Liquid Flavor (FM11)

Premium Kiwi mango orange e-liquid flavor concentrate (FM11, Fruit Mix Series). High concentration, PG/VG...

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Watermelon and Gum E-Liquid Flavor (FM12)

Premium Watermelon and Gum e-liquid flavor concentrate (FM12, Fruit Mix Series). High concentration, PG/VG...

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Latest News & Insights

Industry trends, technical guides, and application solutions

Technical Guides

How to Evaluate a Flavor Supplier: A 10-Point B2B Checklist

Flavor supplier evaluation should verify ten capabilities: formula depth, QC systems, documentation, sampling speed, scale flexibility, consistency data,...

Industry Trends

2026 Flavor Innovation: Seven Profiles to Watch

Flavor innovation in 2026 converges on seven profile families: yuzu-citrus, brown-butter dessert, tea-cocktail hybrids, cooling botanicals, fermented fruit,...

Industry Trends

India and Africa: The Next Wave of Vape and Flavor Markets

India and African markets represent the next volume wave for e-liquid flavors – price-led demand, strong mint and...

Company News

Contact and Support: How to Reach the matai Export Team

matai export support runs through direct channels: email, WhatsApp and phone – with response typically within one business...

Company News

matai Certifications: GMP, ISO 9001, Kosher and Halal

matai operates under GMP and ISO 9001 certified systems, with Kosher and Halal certification available for selected lines...

Company News

Free Samples in 3-7 Days: matai Sampling Policy Explained

matai provides free samples of catalog concentrates dispatched within 3-7 working days – because R&D teams should evaluate...

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Get a quote within 24 hours. Free samples available for qualified buyers.

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