WS-23 remains the most requested cooling agent in 2026 order books. Its clean, non-bitter cooling with fast onset makes it the default choice for e-liquids, pouches, beverages and confectionery alike.
Key Highlights
- WS-23 delivers cooling without the bitterness associated with high menthol loads
- Available in powder and liquid (solution) forms for different dosing workflows
- FEMA GRAS listed, supporting food and vape applications
- matai supplies WS-23 alongside WS-3, WS-5, WS-12 and WS-27 for blend flexibility
Why WS-23 Won the Market
WS-23 (N-ethyl-p-menthane-3-carboxamide) provides physiologically real cooling with minimal taste impact. Unlike menthol it adds no minty note, so formulators can layer it under fruit, dessert or tobacco profiles without distorting flavor intent.
Usage Patterns Across Industries
Typical dosage: 0.5-3% in e-liquids, 0.1-0.5% in beverages, 0.3-1% in confectionery and pouches. Many buyers combine WS-23 (fast onset) with WS-3 or WS-12 (longer tail) to engineer a complete cooling curve.
Frequently Asked Questions
Is WS-23 better than menthol?
They serve different purposes: WS-23 adds pure cooling without mint flavor, while menthol adds both. Many formulas use WS-23 to boost cooling without pushing menthol dosage into bitter territory.
What documentation comes with WS-23?
matai ships WS-23 with CoA, TDS and MSDS/SDS; FEMA GRAS status supports food applications.
Next step: Compare the WS cooling agent series or request WS-23 samples.