Summer SKUs demand the Ice series: fruit profiles with integrated cooling that read as refreshment rather than additives. matai’s 25-profile Ice series covers the seasonal bestsellers.
Key Highlights
- Watermelon ice, grape ice and lemon-tea ice lead summer volumes
- Integrated cooling (flavor + agent in one concentrate) simplifies production
- Seasonal launch timing: sample in Q1 for summer shelf presence
The Ice Series Advantage
Pre-integrated ice profiles eliminate formulator guesswork on cooling-flavor balance. Each profile (I1-I25) ships with dosage guidance delivering designed cooling at recommended inclusion rates.
Summer Launch Playbook
- Q1: select profiles from Ice series, request samples
- Q1-Q2: stability validation in finished matrices
- Q2: pilot production, packaging finalization
- Q3: full summer launch with seasonal marketing
Frequently Asked Questions
Which ice flavors sell best in summer?
Watermelon ice, grape ice, lemon-tea ice and mango ice dominate seasonal volumes.
Why choose integrated ice concentrates?
Pre-balanced flavor-cooling ratios remove formulation guesswork and ensure batch consistency.
Next step: Preview the Ice series via tobacco flavor catalog.