Gummy format growth dominates confectionery flavor demand, driven by functional gummies (vitamins, supplements) and premium adult confectionery with sophisticated profiles.
Key Highlights
- Functional gummies demand acid-stable, vitamin-masking flavors
- Adult premium gummies explore cocktail and botanical profiles
- matai candy line (98 SKU) includes gummy-optimized fruit profiles
Functional Gummy Requirements
Vitamin and supplement actives bring bitter, metallic or sulfuric off-notes. Gummy flavors must mask actives while surviving the acidic, high-solids matrix. Dosage typically runs 0.3-1% with careful acid-and-flavor balance.
Adult Premium Profiles
Cocktail-inspired (margarita, mojito), botanical and sour profiles differentiate adult gummy lines. These translate naturally from matai’s fruit and Fruit Mix series with dosage adjustments for the gummy matrix.
Frequently Asked Questions
What dosage do gummy flavors use?
Typically 0.3-1% depending on format intensity and active-masking requirements.
Can flavors mask vitamin off-notes?
Yes – specific fruit top-notes and mouthfeel agents are combined to mask vitamin and mineral off-notes in functional gummies.
Next step: Request gummy-optimized samples via contact us.