Cooling agents have become an essential additive across vaping, food, oral care and cosmetic industries in 2026. As global demand for mild, long-lasting cooling ingredients keeps rising, high-purity synthetic coolants like WS-23, WS-3 and WS-5 continue to dominate the market, replacing traditional menthol in more application scenarios.

Cooling agent application scenarios: e-liquid, oral care and snacks

Market analysts point out that the global cooling agent market will maintain steady growth in the second half of 2026. Downstream brands tend to pursue low irritation, long cooling duration and flavor-friendly additives. High-efficiency, cost-effective synthetic cooling agents will keep expanding market share. Meanwhile, customized formulas and diversified specifications will become new competitive highlights for suppliers.

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